United Way Suncoast Leadership

Office of the President

Jessica Muroff, CEO

Jessica Muroff

Chief Executive Officer

Dawn Stuart, Senior Administrative Services Manager

Jessica Muroff, one of the area’s most recognized and successful nonprofit and civic leaders, serves as United Way Suncoast’s chief executive officer.

Muroff joined United Way Suncoast in November 2019 after establishing a record of transformative change as the CEO of Girl Scouts of West Central Florida (2015-2019) and the CEO of Frameworks of Tampa Bay (2013-2015). She has extended her list of professional achievements since assuming the top role at UWS, an organization committed to creating lasting community change in its five-county region: Hillsborough, Pinellas, Manatee, Sarasota, and DeSoto.

In her relatively short tenure at United Way Suncoast, Muroff has helped UWS refresh its brand, galvanized the community in the wake of the COVID-19 outbreak, and guided the creation of a new strategic vision for the organization.

The colorful rebrand, done in partnership with ChappelRoberts, earned raves for its distinct and bold colors, and it coincides with the adoption of a new mantra: United We Rise, United We Win. The new brand exemplifies how United Way Suncoast unifies its communities, and the bold look reflects Muroff’s belief in bold solutions.

Her leadership proved a beacon in the spring of 2020 as she underscored United Way Suncoast’s role as a convener and helped the organization raise $1.9 million in six short weeks to elevate pandemic relief. Every dollar raised for COVID assistance went back out to United Way Suncoast’s strategic community partners and other nonprofits.

Internally, Muroff has played a pivotal role in reorganizing the UWS staff and reinvigorating its culture. Muroff and her leadership team drew high marks in a staff employee survey for creating a welcoming workplace environment that UWS employees would overwhelmingly recommend.

The new strategic vision, a collaborative effort involving Muroff, staff, and board members, will help UWS lead the region in delivering a transformational impact and creating a meaningful difference. It also reflects a commitment to diversity, inclusion, and equity, values that Muroff personally and professionally embraces.

Muroff’s latest list of UWS accomplishments points to a brighter future for the organization, but they don’t come as a surprise to those who have followed her ascension as a Suncoast leader. She’s utilizing the same skill set that has helped her enjoy success at other stops: nonprofit executive experience, business savvy, and community care.

In her four years at the Girl Scouts of West Central Florida, Muroff led a nonprofit that served nearly 19,500 girls and nearly 8,500 adult members in Citrus, Hernando, Hillsborough, Marion, Pasco, Pinellas, Polk, and Sumter counties. Her efforts included creating Camp CEO, a leadership seminar that allowed aspiring teenage girls to network with some of the region’s top women leaders. At Frameworks of Tampa Bay,  she helped the social and emotions learning advocacy group increase the number of youth served, developed new partnerships, and increased community recognition.

Muroff also has worked on the corporate side as a Raymond James Financial manager of account services, marketing director at Saks Fifth Avenue, and account executive at Roberts Communications.


Kelly Kavanaugh

Chief Financial and Investments Officer

Karen Fandrick, Administrative Assistant, Operations

United Way Suncoast welcomes Kelly Kavanaugh as its Chief Financial and Investments Officer. In this role, Kelly will be responsible for the financial performance of the organization, oversight of community investments, and organizational data reporting. She will plan, implement, and direct all financially related activities. Kelly recently served as BizOps Chief Financial Officer for CLA (CliftonLarsenAllen) serving the nonprofit industry sector. Kelly maintained a portfolio of up to a dozen non-profit organizations where she served in the capacity of CFO. Kelly is ideally suited to serve United Way Suncoast’s five-county region. She was born in Sarasota Memorial, grew up in Pinellas County and now resides in Tampa after earning a BS in accounting from Florida State.

Resource Development

Kari Goetz

Chief Advancement Officer

Daria Harrison, Administrative Assistant, Resource Development

Kari Goetz is the Chief Advancement Officer for United Way Suncoast. She oversees a dynamic team of fundraising leaders who steward and expand corporate philanthropy and social responsibility programs within the business community. Developing and building a large network of individual philanthropists, family foundations and corporate grants, Kari oversees a diverse portfolio that connects donors directly to community partnerships. With a volunteer base of over 3,000, Kari ensures that community engagement reflects the communities themselves with a focus on diversity and inclusion.
Kari holds a BFA from the University of Florida, a BA from the University of South Florida and has held many positions of volunteer leadership with the Tampa Bay Chamber of Commerce, Visit Tampa Bay, the Athena Society, Leadership Tampa Alumni, Collegiate Leadership Tampa Bay, Girl Scouts of West Central Florida, Stageworks Theater, and other industry and nonprofit organizations.

Community Impact Officers

Bronwyn Beightol

Chief Impact Officer – Early Learning & Youth Success

Jennifer Giresi, Manager, Special Projects and Operations, Sarasota/Manatee/DeSoto

As Chief Impact Officer for United Way Suncoast, serving Manatee, Sarasota, DeSoto, Hillsborough and Pinellas, Bronwyn provides vision, thought leadership, direction and oversight for United Way Suncoast initiatives and team in Manatee County. A resident of Manatee County for 14 years, Bronwyn has spent more than two decades in the social impact sector leading innovative, community-level change initiatives to advance the common good. In the public sector, Bronwyn had a more than 10-year career working in publishing with Sterling Southeast, the Greater Miami Convention and Visitor’s Bureau and the New York Times locally at the Herald-Tribune.

Since establishing the national Campaign for Grade-Level Reading movement in Manatee County, now a regional effort in partnership with The Patterson Foundation, SCGLR works to ensure that children are reading on grade level by the time they leave third grade. Currently, through established and emerging partnerships, Bronwyn and her team are leading and developing The Big Plan, Community United for our children’s success, the latest evolution of United Way Suncoast’s impact in Manatee County.

Emery Ivery

Chief Impact Officer – Financial Stability & Support Services

Dawn Stuart, Senior Administrative Services Manager, Tampa Bay

As the Chief Impact Officer for United Way Suncoast, Emery Ivery provides regional leadership in developing strategies to address the root causes of community issues, thereby creating lasting community change in the Tampa Bay region. Emery has nearly 30 years of experience working at United Way, including senior-level management positions in Tacoma, Wash., Orlando, Fla., and his hometown of Cleveland.

Marketing​ and Communications

James C. Gillen

Chief Marketing and Communications Officer

Karen Fandrick, Administrative Assistant

As the Chief Marketing and Communications Officer, Jim is responsible for creating the strategic vision for United Way Suncoast’s overall marketing and communications function, as well as steward the organization’s brand reputation in the communities served by United Way Suncoast and our strategic community partners. He provides vision, leadership, and direction for all United Way Suncoast’s (UWS) communications. He is responsible for leading the development and execution of comprehensive, multi-faceted communications and marketing programs that maintain and augment UWS’s position as a leading Non-Profit in the Suncoast Region and steward the organization’s brand, strengthen the public profile of UWS and engage the public.

Prior to joining United Way Suncoast, Jim most recently served as Chief Executive Officer of a multi-channel media and public relations firm that worked with Fortune 1000 clients across the United States. Jim has held senior marketing leadership positions with organizations in the manufacturing, advertising, non-profit and financial industries throughout his career.

Human Resources

Jennifer McIntosh

Chief Talent Officer

Karen Fandrick, Administrative Assistant, Operations

As Chief Talent Officer for United Way Suncoast, Jen leads the talent function and ensure strategic emphasis is placed on advancing the organization’s culture, Diversity, Equity and Inclusion initiatives, and a host of other initiatives to ensure the organization’s, our employees’, and our communities needs are best served. She is passionate about building diverse teams and fostering workplace cultures that contribute to individual and organizational success.

Jen began her career in the mental health field, contributing at a leadership level to several facets of operations including human resources, quality improvement, and risk management. Her experience also includes many years of providing global human resources leadership for a non-profit membership association in the higher education industry.

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