Four months after Jessica Muroff became CEO of United Way Suncoast, the coronavirus shut down the world. Any large-scale plans the organization had in the works had to take a pause.
Nearly two years later, Muroff is ready to think big again. In September, she led a virtual summit with United Way Suncoast partners and benefactors, laying out a strategic plan for how the nonprofit can push forward with a renewed sense of purpose. The Tampa Bay Times’ Jay Cridlin interviewed Muroff about how she plans to move the organization, and how she responds when people ask, “What does United Way Suncoast do?”