Legacy Donor Spotlight – Brian and Dea Deming

When donors and volunteers share how they came to be involved with United Way, no two stories are ever quite the same. Whether they learned about United Way through workplace campaigns or seeing the impact of work that we do in the community – the stories are as unique as the individuals who share them.

For Brian and Dea Deming, it all began with a wedding.

Years ago, and early in his career, Brian worked for a company that was involved with United Way, and his work at the time required a great deal of business travel. Months spent out of town and sitting in airports became increasingly difficult as Dea and Brian became immersed in wedding planning and beginning their lives together.

To solve the travel dilemma, his employer assigned him to be a Loaned Executive at United Way, and with that move, Brian began an experience that deeply impacted him personally and gave him new perspective on his role as a community volunteer beyond simply making financial donations.

An intensive 13-week immersive leadership development program, the Loaned Executive Program brings high potential individuals directly into the United Way organization as loaned employees who work directly with United Way to gain experience in project management, communication, public speaking, professional networking and relationship building, and corporate social responsibility impact.

For Brian and Dea, that 13-week experience grew into a lasting connection to United Way that continues today. Their involvement as Tocqueville Society members, and Brian’s leadership on various United Way Boards, committees and workgroups, reached a new level of long-term commitment with their decision to become Legacy donors.

When the late Bill McBride, one of United Way Suncoast’s most dedicated volunteers, suggested that they consider a planned gift, Brian and Dea embraced the idea as another way for them to make a lasting difference.

As Brian said, “Planned gifts look to the future. Dea and I believe in the work that United Way does, so why wouldn’t we want it to continue beyond our lifetimes? As an additional commitment beyond our annual giving, Legacy giving is a way to create sustainability; and for us, we know it’s a way to continue to impact our community in a positive way. I hope all Tocqueville Society members will give serious thought to how they can extend the investment they’ve made in United Way over the years by considering making a legacy gift as their next step as well.”

Dea and Brian celebrate 27 years of marriage this year – and 29 years as part of the United Way Suncoast Family. We’re grateful for their ongoing commitment and so privileged to have them as donors.


Have you already included United Way Suncoast in your estate plan? If so – thank you! Please let us know so we can acknowledge your support. To learn more about United Way Suncoast’s Planned Giving program, contact Linda Breen, Senior Director, Major Gifts and Planned Giving at 813-274-0903 or lbreen@uwsuncoast.org.