‘Give Day’ drive encourages charitable donations from mobile devices

Original Article | Tampa Bay Times

Mark Fernandez, Rays senior vice president, talks about the second annual Give Day Tampa Bay, a 24-hour giving challenge May 5, on Wednesday at Tropicana Field.

SCOTT KEELER | Times

Mark Fernandez, Rays senior vice president, talks about the second annual Give Day Tampa Bay, a 24-hour giving challenge May 5, on Wednesday at Tropicana Field.

Tampa Bay area charitable organizations hope their second annual Give Day Tampa Bay will appeal to a largely untapped market — mobile device users.

On Wednesday at Tropicana Field, the 24-hour charity drive announced its goal of raising “at least one dollar more” than the $1.1 million netted last year.

On May 5, anyone in Pinellas, Hillsborough, Pasco or Hernando counties can make a minimum $25 donation on the website GiveDayTampaBay.org.

The Tampa Bay Rays, United Way Suncoast and HCI Groups are among the major sponsors.

Last year, the event drew 5,100 individual donors who gave to nearly 400 nonprofits.

Organizers said this year’s goal will be to increase the number of donors and attract more donations from mobile phone users.

“We noticed a lot of nonprofits weren’t using the most up-to-date technology,” said Ned Pope, president of Florida Next Foundation. “We want to make giving to a cause you’re passionate about as impulsive and easy as downloading a song on iTunes.”