Digital focus, business loans are priorities for Suncoast Credit Union CEO

By Margie Manning – Finance Editor, Tampa Bay Business Journal
Dec 8, 2017, 6:39am

A little over a year into his job as president and CEO of Suncoast Credit Union, one of the largest credit unions in the United States, Kevin Johnson has ambitious plans to grow the organization’s digital offerings, business lending and philanthropic outreach in Tampa Bay.

He’d like to increase member business loans eightfold in the next three years, and compete with the largest banks on digital channels, while maintaining high levels of service.

Johnson, who has been with Suncoast since 1985, became president and CEO on Oct. 1, 2016, succeeding longtime leader Tom Dorety, who built the organization into a powerhouse during his 25 years with the credit union, 17 of them as CEO. Suncoast, with more than 730,000 members, is the ninth largest credit union in the U.S. based on members and the 12th largest based on assets. It had $8.6 billion in total assets as of Sept. 30, and is on track to surpass $10 billion in assets in the second quarter of 2019.

It’s the largest credit union headquartered in Florida and the Tampa Bay area, and the second-largest financial institution based in Tampa Bay, behind Raymond James Bank.

Johnson has been putting his own mark on Suncoast, with several executive promotions and construction of a 107,000-square-foot addition near the headquarters on Hillsborough Avenue. The credit union broke ground on the new structure in February and said it would house many of the 450 workers Suncoast expects to add over the next five years.